Phoenix Industry Experts, Leaders, and Entrepreneurs Blog

3 Ways to Create Your Personal Brand - Without Sounding Like An Infomercial

Kathy Bass — Tue, 15 May 2012 17:43:36 -0700

This blog post from Forbes was so compelling, I decided to give myself a blog writing pass this week so I could share this excellent post this from Erika Andersen. It is the perfect win-win-win situation for all of us! The beginning of her post is what grabbed me because I can relate to her and her husband. Here is what Erika says:

3 steps to create brand confidence

Kathy Bass — Tue, 08 May 2012 08:02:23 -0700

Did you know that many people who feel and act confident now, didn't feel that way at first? Want to know their secret? Confident people aren't in a battle with their feelings, so if you are trying to control your feelings, try allowing them to be there instead of controlling them. This will free your energy up to act, instead of fighting with yourself.

Don't Let Your Website Drive Customers Away

Bill Stack — Mon, 07 May 2012 14:39:01 -0700

Don't Let Your Website Drive Customers Away

Some of my web pages have high bounce rates. I have made a number of changes but nothing makes a difference. Any ideas?

Quick background: Bounce rate is a metric that measures the number of visitors who leave your site after having looked at only one page or only staying for a few seconds. Think of bounce rate as the, "Oops, not what I wanted - next!" metric.

Do You Live In A World Of Indecision?

Ely Delaney — Thu, 03 May 2012 10:34:21 -0700

Success loves speed.

That's a phrase I've learned form studying a lot of great successful people.

The most successful people don't stop and need a month to think about something. They decide quickly.

Just last week I was at a conference and the speakers were talking about how they came together to start their business. One said, "ok, we should start this business together".

The other responded with "Don't you have to think about it?"

Branding Lessons from Sculptures

Kathy Bass — Tue, 01 May 2012 16:30:22 -0700

While in Chicago, I was enthralled with two sculptures because of the non-stop crowds that they drew. It was fascinating to watch the variety of interactions and joyful responses from the crowds. Even though I had already seen one of these sculptures three times, my eyes were re-opened. It inspired this blog in hopes that it will re-open your eyes by taking a 360 degree look at your brand, as well as observing the different ways people interact with your brand to make sure your brand experience is enthralling.

Fresh Start Women's Foundation Campaign

Mitra Khamedoost — Mon, 30 Apr 2012 17:51:36 -0700

2012 marks the 10th Anniversary of Fresh Start Women's Foundation's Jewell McFarland Lewis Women's Resource Center.

Ten years ago, The Women's Resource Center opened its doors–embracing the women of our community as a place of refuge and love, where they could come for services to help them put their lives back on track.

Job Opportunity: Home Care Staffing Coordinator

Mitra Khamedoost — Mon, 30 Apr 2012 17:32:44 -0700

We are a small-to-medium sized, flourishing home care company called Beatitudes at Home. Beatitudes at Home provides in-home care to older adults in the greater Phoenix area and is based out of a well-known retirement community, Beatitudes Campus. Our current home care staffing coordinator has recently received a lateral promotion. We are looking for a dynamic, detail oriented, warm-hearted individual to take her place full-time and become a part of our growing home care team.

Job Opportunity: Solutions Specialist in Downtown Phoenix

Mitra Khamedoost — Tue, 24 Apr 2012 21:50:04 -0700

Once in a lifetime opportunity!!!

This is an amazing career opportunity for a proven Tech Support Professional.

While working with a brilliant team, you will conduct, lead and provide exceptional customer support to customer's technical needs in the phone and data disciplines.

Success in this role can quickly open the doors to an exceptional and advanced career path!

6 Reasons you should apply today!

Job Opportunity: Inside Sales Representative in Downtown Phoenix

Mitra Khamedoost — Tue, 24 Apr 2012 14:44:02 -0700

This is an incredible career opportunity for a proven Inside Sales Representative Professional.

Looking for candidates that have a stable work history, and are excited to learn and sell!

8 Great reasons to apply for this position:

10 ideas to breathe new life into your brand & your business

Kathy Bass — Tue, 24 Apr 2012 07:20:52 -0700

Evolution is inevitable, which means you can't run your company the same way forever. Being stagnant is one of the top reasons people re-brand. It just happens, so it is okay. But, if you don't do anything about it, that is not okay because you will lose business. Everyone has room for improvement and change is the only constant we have. Embrace uncertainty, have an open mind, and hope you get inspired by these 10 ideas to breathe new life into your brand & your business:

Could you leave your business alone for six months?

Bill Stack — Thu, 19 Apr 2012 11:06:38 -0700

The Cycle of Business

Believe it or not, there's a cycle to everything. Including your business.

Suppose you called your business tomorrow morning and said, "Hi. I've got a really amazing opportunity that has just come up and it will take me out of the country for six months. It's going to difficult to keep in touch during that time. So, keep up the good work and I'll see you when I get back."

Small Business Guide to Integrating Social Media

Justin McGill — Wed, 18 Apr 2012 12:18:56 -0700

“Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.” - Brian Solis on the 10 Stages of Social Media Business Intergration

Solis said it best. Social media integration is a step by step process that takes time, patience and dedication. Make going social a process in which you execute step by step, carefully and knowledgably.

Understanding the re-branding process with postings from facebook

Kathy Bass — Tue, 17 Apr 2012 07:18:56 -0700

What people usually mean when they start talking re-branding is wanting to put a new spin on things. They want to change perceptions without changing the business or the way they do or think about things. Most think that once they get that cool new logo or business card design, everything will be different. But the inside hasn't changed, which is why just getting re-designed doesn't work. This is the equivalent of putting a fancy new outfit on the same, tired body.

Re-branding Before & After Success Story

Kathy Bass — Tue, 10 Apr 2012 07:32:13 -0700

Starbucks knows what it's like to be re-branded {4 times since 1971}... I know what it is like to be re-branded… but do YOU know what it is like? It isn't just about the logo, so this re-branding story from a local entrepreneur, Dena Patton, should help you out!

How did you feel BEFORE re-branding?

Do you want to volunteer at The 1001 Journals Exhibit?

Mitra Khamedoost — Wed, 04 Apr 2012 15:13:25 -0700

Exhibition docents needed for 1000 Journals with Scottsdale's 100+ Journals! Love art? Love making a meaningful impact in the community? LOVE THE SCOTTSDALE PUBLIC ART PROGRAM?! Then take this opportunity to volunteer at The 1001 Journals Exhibit and Gallery Reception!

To re-brand or not to re-brand?

Kathy Bass — Tue, 03 Apr 2012 19:16:19 -0700

Are you continually having to explain what you really do? Are you are one of the many people that aren’t sure what makes you stand out from the competition or are you stuck? If this is you or if you have outgrown your original business idea, you’ll want to read on. Don’t worry… more and more people are re-branding these days, so you are not alone.

Here are the top 3 reasons that prompt re-branding efforts:

7 Step Program to Creating Memorable Content

Justin McGill — Tue, 03 Apr 2012 10:43:17 -0700

Writing purposeful blog content not only secures reader, but it also keeps your thoughts on the big picture and purpose for your blog. Create memorable content by keeping these seven steps in mind:

1. Don’t Think of Yourself as “Just another Blogger”

Whether you’re in the process of planning a new blog or looking to spice up your current posts, don’t think of yourself as an ordinary blogger. Think of yourself as an artist bringing your very best masterpiece to your followers every single time.

ADOI Community Agenda & Meetings

Mitra Khamedoost — Thu, 29 Mar 2012 14:08:04 -0700

What do you want to know about health insurance rate increases? What is the Rate Detective? What is the Individual Rate Review Rule? Do you want to know how to find a rate increase on-line? For answers to these questions, attend the informational meetings held below! We want to show you the Rate Detective and inform you of our current Rate Review activities and plans ahead.

Free Job Posting Service in the Meeting Industry

Mitra Khamedoost — Tue, 27 Mar 2012 14:36:35 -0700

Do you have openings for Event Planners or Sales Staff for the meeting/hospitality industry? The Arizona Sunbelt Chapter of Meeting Professionals International offers complimentary job posts to employers recruiting within the meetings/hospitality industry. To learn more visit www.AZMPI.org or call 602-277-1494.

Branding Lessons from Hot Dogs, Beef and Cheezborgers

Kathy Bass — Tue, 27 Mar 2012 11:14:44 -0700

I just finished my Facebook “Lunch & Entertainment for today!” series. What was it all about? It was a week long celebration of 'surviving' the first two years of being a startup, and starting the beginning of the 'thriving' journey by enjoying food, work, travel and entertainment all at the same time while embracing uncertainty and achieving successful results!